Who We Are Founded in 1998, Pars Tourist Agency is one of Iran’s leading tourism groups, specializing in inbound travel services for international visitors. Through its flagship brand, Key2Persia, the company has welcomed travelers from across Europe, North America, Asia, and beyond for more than 27 years. As one of the pioneers of online tourism services in Iran, the group has played an active role in promoting Iran as a travel destination on the international stage. Today, with a network of tourism, hospitality, and travel service companies, Pars Tourist Agency continues to provide authentic, high-quality, and personalized travel experiences while representing Iranian hospitality to the world. Our Companies & Brands The Pars Tourist Group operates through a portfolio of specialized companies and brands that together provide comprehensive tourism, hospitality, and travel services in Iran.
Key2Persia is the international brand of Pars Tourist Group and one of the most recognized names in Iran's inbound tourism industry. Through tailor-made tours, cultural journeys, visa services, and travel consultancy, Key2Persia has introduced Iran to thousands of travelers from around the world.
With a multilingual team and more than two decades of experience, Key2Persia serves as the group's primary gateway to international markets and continues to promote authentic and meaningful travel experiences throughout Iran.
Tel: (+98) 71 32229693
Address: Next to Iran Cinema, Zand Street, Shiraz, Iran
Iran is a land of extraordinary historical, cultural, and natural treasures, offering some of the world's most remarkable travel experiences. We believe that the future of tourism in Iran lies in continuous development, innovation, and the preservation of its unique heritage.
As one of the pioneers of tourism and digital travel services in Iran, Pars Tourist Agency is committed to contributing to the long-term advancement of the industry through the development of hospitality infrastructure, support for modern transportation services, professional training of multilingual tour guides, and ongoing tourism research. We also strive to promote Iranology programs, introduce lesser-known destinations, and design high-quality travel experiences that showcase the true diversity, authenticity, and beauty of Iran to the world.
For more than 27 years, we have viewed tourism as one of the most effective ways to connect people, cultures, and nations. We believe that meaningful travel creates opportunities for understanding, respect, and lasting human connections beyond borders.
Guided by the principle of “Dialogue Among Civilizations,” our mission is to welcome travelers from around the world with professionalism, authenticity, and genuine Iranian hospitality. Through carefully designed journeys, cultural encounters, and personalized services, we aim to present a deeper and more accurate image of Iran while fostering intercultural exchange, mutual understanding, and a greater appreciation of the rich heritage shared by humanity.
Pars Tourist Yekta Tour & Travel Company serves as the group's head office and domestic travel division. The company oversees operational management, travel services, ticketing, and coordination of tourism activities across the Pars Tourist Group.
Established in 2006, Azarakhsh Aseman Pars is the group's specialized travel services company and an accredited IATA member. The company represents major airlines and transportation providers and manages ticketing, reservation systems, and international financial operations for the group.
Today, Azarakhsh Aseman Pars supports both domestic and international travel services while contributing to the seamless operation of the Pars Tourist Group's tourism network.
Located in the heart of historic Shiraz, between Shah Square and Sarbagh, Niayesh Boutique Hotels is one of the most distinctive heritage hospitality collections in southern Iran.
Spread across 15 traditional houses covering more than 3,500 square meters, the complex preserves the authenticity of Persian architecture while offering modern comfort and hospitality. Featuring historically registered buildings and carefully restored heritage houses, Niayesh Boutique Hotels provides guests with a unique opportunity to experience the architectural evolution, culture, and atmosphere of old Shiraz.
Each building tells its own story, creating an immersive stay that reflects the rich history and character of the city.